- Explore users' basic social networking and communication needs
- Discover how a unified social network could provide benefit to users
- We received over 90 responses, from which we selected ten participants for our initial interviews. These users varied across their age, job, internet experience, and the communication tools they use.
- To access information with little effort
- The ability to communicate with all contacts, regardless of the sites or services they use
- To keep informed about someone through updates about their recent activity
- To have someone perform a task on someone else's behalf
- To feel in control of what they are doing and their information
- To not have to go through redundant steps for routine tasks
- To have easy and understandable sharing
- seven social networking behavior patterns, which we defined as archetypes.
- These archetypes are distinct from personas in that they do not represent a single person but patterns of behavior.
- Similarity and interests become more important online than physical proximity
- Social network usage is contagious. People join on a single suggestion, but require more motivation to continue use.
- The connections listed in any single online service are incomplete.
- Simple connections do not mirror the complex nature of real relationships.
- Sites differ in the type of content and amount of shared personal material.
- Sites tend to emphasize connection over expression, while market successes can be found in varying positions
Human-Computer Interaction Institute - Carnegie Mellon University
- Our team considered how online social networking could bring greater value to users, especially for ages above twenty. After initial brainstorming and research, we chose to focus on the effects of a new model for online social networking: a unified social network that, as a service, provides social data to many other applications.
2008/07/02
haveuheard's favorite 07/02/2008
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